Women With Disabilities Victoria
Research proposal, brand guidelines, app UI concept and application for a chosen not-for-profit organisation Women with Disabilities Victoria (WDV).
A final year project undertaken at Monash University for WDV, the peak body dedicated to providing systematic support, advocacy and resources to women living with disabilities in the state.
Process
Research Proposal, Brand Guidelines, UI Design.
Role
Designer
Tools
Adobe Illustrator, Figma
Timeline
1 semester
Awards
Highly Commended Project: MADA NOW Student Graduation Show 2021
Not for Nothin’
Students chose a not-for-profit organisation to research and rebrand as part of the final-year unit ‘Not for Nothin’. My chosen organisation was Women with Disabilities Victoria (WDV), the leading organisation advocating for and supporting women with disabilities across the state.
Led by women with disabilities for women with disabilities, WDV works to address systemic disadvantages by promoting inclusion, influencing policy, and connecting individuals with essential resources and services. Through advocacy, research, and community engagement, WDV empowers women with disabilities and drives meaningful change toward a more equitable and inclusive society.
To support WDV in achieving its goals, a refreshed brand identity and a mobile app concept were developed to enhance visibility, engagement, and community connection. The new brand identity strengthens WDV’s presence and impact, while WDV Mobile centralises key resources and documentation in a user-friendly format for easier access. The app also includes a messaging feature that fosters connection and support among members, extending the sense of community beyond scheduled events and providing continuous support for women living with disabilities.
Design challenge
“Creating a dedicated space where women living with disabilities in Victoria can connect, support one another, and access resources that empower their community.“
Brand identity
Comprehensive brand guidelines were developed to ensure unified communications for the WDV team. The brand language embraces a vibrant, accessible colour palette that reflects inclusivity, empowerment, and warmth. Designed to foster connection and community, the brand’s friendly and inviting aesthetic ensures clarity, accessibility, and a strong visual identity that resonates with women with disabilities.
WDV Mobile
WDV Mobile was developed to foster connection, accessibility and engagement among women with disabilities in Victoria. The app serves as a central hub for communication, resources, and events, ensuring members can easily stay informed and connected.
Key Features
Messaging: A direct messaging function enables members to connect, share experiences, and provide support, strengthening the sense of community beyond scheduled events.
Article Search & Saved Content: Users can browse and search for curated articles, saving important resources for easy access later.
Events & Meetups: A notification system highlights upcoming events and meetups, encouraging participation in the WDV community.
Weekly Newsletter: A built-in newsletter keeps members informed about news, updates, and key discussions relevant to women with disabilities.
Homepage & Notifications: The homepage provides an at-a-glance view of important updates, including new articles, event reminders, and community highlights.
Impact for Users
Enhanced Accessibility: Centralises vital resources in a user-friendly format, making information easy to find and engage with.
Stronger Community Connections: The messaging function facilitates direct communication, fostering peer support and reducing social isolation.
Greater Engagement: Notifications and event listings encourage participation in meetups and community activities, creating more opportunities for real-world connection.
Convenience & Empowerment: The ability to search, save, and receive updates ensures that members have access to relevant information whenever they need it.
WDV Mobile hopes to transform how women living with disabilities engage with their community, by providing a seamless digital space for connection, support, and empowerment.
